Traditional tactics like keyword search, targeting, on-page content updates among others are gradually losing their luster due to changing Google algorithm. Furthermore, it is obvious that since all websites and businesses are unique using the same technique will not give optimum results. This calls for making some changes in the way we work on getting Google rankings. Let us take a look at some of the tested methods to achieve keyword ranking in Google:


Fix the technical issues first


To make sure that your website runs smoothly, one needs to identify the technical issues and fix them quickly. Any technical issues have the tendency to reduce your organic keyword visibility. Users must be able to find site pages easily and navigate through them smoothly. 

A thorough technical audit also helps in finding out technical glitches. Fix broken links and correct duplicate contents, if any. In short, if your website is user-friendly for both the user and Google, a positive impact is bound to happen for your rankings. 


Work on Titles


Title tags are undoubtedly the most important SEO element in a webpage. Being the first thing that users see on search engine and social media, the title tags have to be eye-catching to drive traffic. Identify the website page you wish to rank for your target keyword and work to make its title interesting enough which makes users click on it. Follow these title tag hacks for increased ranking. 

  • Bring an emotional factor into your title 
  • Generate curiosity
  • Posts that have lists and number “10” are extremely interesting to users


Optimize and improve the content

Users want to read the updated and latest information. Refreshing your content periodically makes them trust the information you are giving and hence keeps the traffic flowing. Up to date content helps drive keyword visibility. The goal of the search engines is present useful content to the user first that is best among all other options he sees when he searches for a particular keyword. If your keyword isn’t ranking, look at re-optimizing it for better relevance, understand search intent, focus on engagement and readability. 


Inbound links


Link building can help amplify your content and keyword rankings. Cross-linking and earning links from authoritative websites can help build the brand. This will also help users reach the relevant content and generate trust on your website. Here are some tactics to build strong inbound link system:

  • Link-worthy content- Generate inbound links and improved keyword ranking by doing thorough research on who is at the top of keyword search result. Create content to beat them and be relevant to the keyword.
  • Know who is talking about your brand and gain an inbound link from these websites. 
  • Link to other websites and they will link to you back.
  • Leverage social media for link building by engaging with your targets.


Answer to questions asked by people


Some of the new SERP features we have seen over the years include Featured Snippets, People also asked, Knowledge cards, Dictionary definitions and more. Google loves to answer to people and so does it love those who do that too. An essential part of the SEO strategy is to optimize Google’s featured snippets which aim at answering the user’s question right away. Featured snippets are here to stay and not ranking in it will clearly mean a lost opportunity.


Looking at the bigger picture, improving the overall experience of your website could be done best we focus on both the users and the search engines. Thus a holistic approach is essential for improving keyword rankings. Get in touch with Marketify, the team of digital marketers and ranks your keyword in google easily.