Businesses of all kinds are entering a fierce competition to rank higher in Google search results. Such stiff competition is justified considering the fact that more than 90% clicks are made on the first page of Google. Over the years as this search engine giant’s bots grow smarter with AI assistance, achieving the first page ranking has become much more challenging. If you are looking for ways to boost your website ranking, take a look at these 7 expert tips.
Website Speed : The biggest roadblock for higher google ranking could be your website’s loading speed. If your website takes longer than 3 seconds to load, it can result in fewer page views, loss in conversions and decrease in customer satisfaction. People would not like to turn to a website that takes extra seconds to load and thus businesses would lose the opportunity to engage visitors and make sales. So run a complete audit of your website from time to time and fix the technical issues that are slowing it down.
Mobile First Indexing : Gone are the days when businesses used to optimize search for desktop only. In a world where 3 out of every 5 searches happen on mobile, and mobile is the primary method of searching, the lack of a mobile friendly experience could negatively impact the rankings of that site.
This is why businesses should move to a mobile-first indexing approach and make some serious changes to their site if they want to see a boost in their ranking. Evaluate how your website looks on other devices and make it easily accessible.
Research Your Competition : An in depth analysis of your competitors on Google is essential to understand why their keywords are ranking higher. An expert digital marketer should be able to run advanced analysis and help you focus on the right SEO strategy to beat your competition in the ranking game.
Select the Right Keywords : No targeted keywords, no SEO! That’s how important keywords are to your Google ranking. Select the right kind of primary and secondary keywords which best define your services or products. Keywords not only have to be technically correct but also be apt for a wide range of queries in your industry.
Title and Header Tags : Now that you have shortlisted the keywords that you want to rank for, place them in prominent positions on your website. Title tags and headers are what the search engine reads to understand your business and thus using the targeted keywords here is imperative. Your title tag is prominently displayed in search results for users to see and click.
Keep Your Content Relevant : We can never emphasize enough the importance of quality and relevancy of the website content. Besides writing SEO friendly content, keeping it true to your offering, relevant and engaging is equally vital. Such content will not only help you rank higher but also help render adequate information to the visitors. Always focus on producing high quality content and constantly update your website to drive search engine rankings. The content which is created specifically keeping your target audience’s interests in mind can increase site traffic, improve your site’s authority and relevance and help you have a great SEO ranking.
Work Towards Maximising Traffic : While all your focus is on higher ranking, the ultimate goal of SEO is to get more traffic. Thus it is important that your digital marketers adopt sustainable strategies than quick fixes for the sake of ranking. You should work towards getting more hits and attracting more traffic towards your website. Device a strategy to retain the visitors and convert them into business. Studies have shown that websites with 3rd or 4th ranking may attract more organic traffic thanks to their compelling meta description or title tag.
Leading digital marketing experts swear by these SEO tactics as they are bound to fetch you good results. The key to higher Google ranking is a combination of on page and off page optimization moves. Implement the right strategy and see your website climb the Google ranking ladder.