In today’s era, people are too dependent on the Internet to search for their favorite products. They spend an average of almost seven hours on their phone searching for their favorite product’s information, movie reviews, latest fashion trends, new recipes etc. All this clearly indicates that seo is an important digital marketing strategy to enhance the visibility of your website and impact the buying cycle. While this all is very true, it is important to note that keywords are a very important part of SEO.

As they enable the website owner to get content in front of the right people at the right time, they help drive desired traffic and help fulfill the purpose of ranking in search engines. Don’t just begin without proper knowledge about your audience and conduct some research.

A proper and strong keyword research can help you understand how your target market describes your products or services. It can help you collect vital information regarding which keywords are easy to rank for and which keywords your competitors are ranking them. Once the process is complete, create interesting and relevant content for your brand and place keywords strategically. A well-optimised site which has proper keyword placement can help your business improve visibility and can get your website noticed on google. 

Below is a practical guide of the best places where you can place your keywords to improve your site’s SEO rankings

 Content

The content body is the main part of a web page and makes up for the majority of your web page. It contains all the important information about your brand, its products and services and tells Google all about the page. Also, content is the top SEO ranking factor and helps in deciding the fate of a webpage. So it is one of the most crucial places for keyword placement for the best SEO results.

However, remember to use keywords judiciously in the body content. Make sure you don’t just keep repeating your keyword phrases in your content or try to stuff it into every corner you can. Else it will be marked as spam and may actually hurt your SEO. Also it can piss off the readers and will ultimately result in a higher bounce rate.

Keep the content informative, engaging and innovative and keep the keyword balance right. Such content is always liked by the audience and they will keep coming back to the website in search of more information. While placing keywords and phrases, focus more on the primary keyword and do place it in the first paragraph of your content. Further, use the primary keyword in the titles, headings and subheadings too. Apart from this, you may use slight keyword variations such as secondary keywords and additional keywords throughout the content. 

Headings and subheadings

Headings and subheadings play a very important role in the content of a web page. They help users and search engines read and understand the text on your web page. Placing keywords in subheadings will tell visitors that the content they are reading is relevant and matches their needs. When they know that they are reading a relevant post or page which can answer all their queries, it will encourage visitors to stay on the page and they will read the content till the end with great interest and curiosity.

Moreover, subheadings make content more readable and give readers’ an insight into what the page or the particular section is about. In a lengthy content, headings help show how the parts of the content are interconnected. Today readers value every minute of their time and like to scan the headings and subheadings before reading the entire content. Placing keywords in your subheadings can also make your subheading appear as an answer box or else users may not be interested in reading long stretches of text after a heading and all your efforts may go in vain. 

Page Title

Page titles are short pieces of HTML codes found in every web page. Just like the title of a book determines what you can expect in a book, the page title of a web page determines what audiences can expect on your page when they visit it. It shows up in the first line of search results. It’s the first link that people click on to land your website. Both users and Google pay scrupulous attention towards the page title. All this means that the content of the page title is very important for search engine optimization.

The page title of your web page should look relevant and answer the user’s question. To entice people to click on the page title, it is important to place a targeted keyword in the page title. It will result in title tag optimization and you may see a significant improvement in your website’s organic search visibility. Here’s one important thing to note. As per Google, the title length should be between 60 to 70 characters only.

If the title length is longer then the full title won’t be displayed. So make sure your SEO titles do not exceed beyond 60-70 characters. Create very clear and crisp title tags as they will go a long way towards making your website easy to read and understand. Title tags tell people the core topic of the web page. Place the main keyword or phrase at the starting of the page title and not towards its end.

Meta Description

The meta description is an HTML attribute that provides a brief summary of a web page. It is often displayed in search results when the searched for keyword is present in the description. Since they provide the summary of a web page, it is important to place the keyword in a meta description. If the meta description is written in a relevant manner and has proper keywords, it can significantly influence click-through rates.

A proper meta description not just improves the value of the web page but helps the audience in deciding whether they should click through a search result and access the website. Hence all meta tags at the back end of a web page should be sufficiently descriptive. Since your primary goal is to drive clicks, place the most relevant and primary keywords in the meta descriptions so that the audience can exactly find the kind of content they were searching for. While a meta description is not a direct ranking factor for search engines, it can help in getting more clicks. 

Images

Not adding a keyword to your images can result in lost chances of being noticed. Your image will not be seen by the users and buyers and it will negatively affect your website’s SEO strategy. Hence your visual content also must be optimized for higher search engine rankings. It is pertinent to note that images are also indexed on a search engine, so using keywords in images can result in maximum findability.

Whenever you upload an image to your website do add relevant keywords to help people in finding content relevant to their search. For adding keywords in images you can add it either to its alt tag which describes the image and tells search engine crawlers about the contents of the image. Alternatively, you can add the keyword to the file name.

It is important to note that most of the web searches happen on Google images. So, every time you add an image to your content, optimize it correctly to increase user engagement and search engine rankings. While there are many image formats to choose from, the PNG and JPEG are the most trusted for the web. Always choose the right image format to ensure your images are findable and don’t slow down your site.