An influencer is someone who can influence others. Influencer marketing involves brands collaborating with online influencers to market products or services. Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts all use influencer marketing.

Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations. By sharing an influencer’s content, you’ll soon gain their attention and they’ll begin sharing yours, putting your message in front of an actively engaged audience.

4 Types of Influencers by Follower Count:

Nano influencers (1K–10K followers)
Micro influencers (10K–100K followers)
Macro influencers (100K–1M followers)
Mega or celebrity influencers (1M+ followers)

Top 10 Instagram influencers!

Lele Pons. 44M followers
Dan Bilzerian. 32.4M followers
Amanda Cerny. 24.8M followers
Zach King. 24.3M followers
Chiara Ferragni. 23.9M followers
Cameron Dallas. 21.6M followers