Maintaining the security of the website is a chief prerequisite worth considering. But, keeping in mind, all the technical specifications related to the website data while implementing all the other factors, it is important to follow the standard process. Therefore, SSL or Secure Sockets Layer certificates are relied on to offer a secured experience to the users. Prior to exploring the mechanism of SSL certificate, let us first understand its implication. To start with, SSL are a group of small data files which contribute to the secure browsing experience. From web server to a browser, the secured internet connection is ensured through SSL certificates.
Besides, the identity of the website is authenticated with the help of this digital certificate further creating an encrypted connection. The purpose of using an SSL certificate is to keep out spammers or forbid unauthorized users from reading or modifying the content of the website. Basically, if you want the attackers or hackers from creating the fake version of your website, then, using the SSL certificate is a must. Primarily, there are three types of SSL certificates: Single Domain SSL Certificate, Wildcard SSL Certificate and Multi-domain SSL Certificate. Even though all the SSL certificates offer encryption, but, they differ from each other considerably.
Single Domain SSL Certificate
As the name specified, this digital certificate is applicable for only one domain. This SSL certificate cannot be used for authenticating other domains. It is suitable for small businesses, personal website and blogs. The information accessed through single domain SSL certificate is private and third parties cannot view or modify the same.
Wildcard Domain SSL Certificate
This SSL certificate is a comprehensively designed intuitive solution which secures the whole domain. For large business, this digital security certificate can secure the entire domain irrespective of the number of servers. In fact, multiple domains are managed with the help of wildcard domain SSL certificate.
Multi-domain SSL Certificate
With the help of multi-domain SSL certificate, the administrators and service providers can easily keep their multiple websites secured. This digital certificate offers flexibility of managing the modification of domains. Online service providers and administrators who have to regularly manage the security of several domains simultaneously should opt for this SSL certificate.
Impact of SSL certificate on Search Engine rankings of the website
If the website is not secured or does not have an SSL certificate, then, Google creates an awareness through the prompt. This message seeking permission of user whether he needs to proceed with browsing or wants to quit is displayed. Nevertheless, when the SSL certificate has been embedded in the website, Google keeps a note of its behavior and how it has been contributing to the improved user experience. Furthermore, the traffic, number of views and other analytics get a boosted when the SSL certificate is used for the website.
Most of all, by installing this digital certificate, the website becomes encrypted and over the period of time, Search Engine rankings of the site get improved. In the digital landscape, a safe browsing experience is guaranteed to the users. On the contrary, the website which is not secured, can witness the drop in Search Engine ranking and it may also be unsafe for users for browsing. Thus, it can be affirmed that the SSL certificate is resourceful in impacting Google’s SEO algorithm further indicating the trustworthiness of the website. Lastly, it can be concluded that the website or blog’s security with SSL certificates lead to a secure browsing experience and improved search engine rankings.