The conversion rate is the percentage of users who take a desired action (purchasing a product, signing up for a newsletter, etc) on the website. This is a important metric used to measure and improve website performance.
Conversions don’t have to be sales but can be any key performance indicator (KPI) that matters for your business.
- Buying something
- Becoming a registered user
- Downloading trial
- Signing up for a subscription
- Allowing the site to store the user’s credit-card information for further checkout
..and many more
A good conversion rate for your site is one that’s higher than what you had earlier. The latest survey and studies in 2020 show that the average conversion rate of e-commerce websites is 2 to 3%, while global websites conversion rate is 4 to 5%. To know how well each page performs, you have to calculate the page conversion rate separately.
Are you struggling hard to get increase conversion rate, yet & failing every time? Well, this situation indicates the need to hire professionals who can improve your website conversion rate.
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