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Top 20 digital marketing glossary you need to know

We live in a time where businesses are leveraging digital media platforms every now and then for everything be it marketing, advertising, executing campaigns, brand promotion and brand awareness. Due to this rising trend of digitization of the customer and… Continue Reading →

What Is Affiliate Marketing?

Marketing has always undergone a gigantic leap with the passage of time. Whether it is to benefit business directly towards expansion or through indirect practices of boosting the ROI of a company, modern marketing practices are worth reflecting over. Similarly,… Continue Reading →

What is SSL certificate and how does it affect your search engine rankings?

Maintaining the security of the website is a chief prerequisite worth considering. But, keeping in mind, all the technical specifications related to the website data while implementing all the other factors, it is important to follow the standard process. Therefore,… Continue Reading →

What is influencer marketing?

An influencer is someone who can influence others. Influencer marketing involves brands collaborating with online influencers to market products or services. Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts… Continue Reading →

Google Algorithm Update 2021

Google makes thousands of algorithm updates each year – check out these most impactful ones and how they may affect your SEO strategy. Each year, Google Search algorithms are updated thousands of times to ensure the most relevant, reliable results… Continue Reading →

5 secrets to building an effective digital marketing strategy

In today’s world, we are surrounded by a variety of digital mediums such as Facebook, Instagram, Google and constantly bombarded with online content and advertisements created by businesses. Such digital transformation is forcing companies to modify existing processes, customer experiences… Continue Reading →

8 reasons why your business should be on social media

In today’s era, social media is crucial to the success of any company’s business growth. Incorporating social media into your company’s marketing strategy can help you establish brand credibility and facilitate your buyers’ process. Social media cannot just help you… Continue Reading →

7 tips to choose the right digital marketing agency for your business

In today’s era, right from shopping to entertainment to communication, everything happens online. A business cannot solely rely on just traditional forms of advertising to promote its products and services. With digital being a huge marketplace with a large number… Continue Reading →

The best places for including keywords to boost website SEO

In today’s era, people are too dependent on the Internet to search for their favorite products. They spend an average of almost seven hours on their phone searching for their favorite product’s information, movie reviews, latest fashion trends, new recipes… Continue Reading →

Why PPC advertising is important for your business success?

In today’s competitive marketplace, businesses, whether small or big, must build a strong online presence and gain a competitive advantage to capture the market share. PPC advertising is an excellent and efficient way to reach out to your right audience…. Continue Reading →

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